Tailored Solutions, Affordable Success:
Get the Power of a Marketing Pro Without the In-house Expense
Tailored Solutions, Affordable Success:
Get the Power of a Marketing Pro Without the In-house Expense
My name is Leane Owen, and I am a marketing veteran with over 28 years of experience in design and marketing, producing and executing marketing strategies that have successfully grown and elevated many brands and companies throughout the years.
I have extensive experience in the specialty construction products industry through ownership of Arizona Polymer Flooring (APF), a leading manufacturer of concrete coatings. During my time at APF I implemented strategies that contributed to exponential growth. I directed and oversaw all marketing activity, product positioning and other business development initiatives that helped to bring APF from a regional brand to a national level competitor in just a few short years.
Prior to branching out into business ownership, I spent over a decade fine tuning my marketing communication and graphic design skills. I held marketing positions on the corporate side – in the human resources and healthcare fields – and spent time working in various marketing and web development agencies as a project manager and consultant. Additionally, I taught graphic design at Clark University. Through Custom Formulated, my focus is providing affordable customized marketing strategies and services to small businesses within the construction industry and beyond.
It is not uncommon for small businesses to have smaller budgets dedicated to marketing, however, they NEED marketing in order to grow and gain credibility. I help companies bridge the gap between budget and need. Custom Formulated offers the experience, knowledge and network of a marketing team for a fraction of the cost of an agency or the overhead of inhouse marketing professionals. We partner with you and create customized solutions for whatever stage you're at in your business growth.
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